The Beatles' influence on popular culture was—and remains—immense. Former Rolling Stone associate editor Robert Greenfield compares the band to Picasso,
in that they were "artists who broke through the constraints of their
time period to come up with something that was unique and original".[279]
Greenfield comments, "[I]n the form of popular music, no one will ever
be more revolutionary, more creative and more distinctive".[279] From the 1920s, the United States had dominated popular entertainment culture throughout much of the world, via Hollywood movies, jazz, the music of Broadway and Tin Pan Alley and, later, the rock and roll that first emerged in Memphis, Tennessee.[263] The Beatles not only "ushered in" the British Invasion of the US,[319] they also became a globally influential phenomenon.[320]
Their musical innovations and commercial success inspired musicians worldwide,[321] and many artists have acknowledged their influence, or have enjoyed chart success with covers of Beatles songs.[322] On radio, their arrival marked the beginning of a new era; programme director Rick Sklar of New York's WABC went so far as to forbid his DJs from playing any "pre-Beatles" music.[323] The Beatles helped to redefined the LP as something more than just a few hits padded out with "filler",[324] and they were a primary innovator of the modern music video.[325] The Shea Stadium show with which they opened their 1965 North American tour attracted an estimated 55,600 people,[116]
then the largest audience in concert history, which Spitz describes as a
"major breakthrough" and "a giant step toward reshaping the concert
business."[326]
Gould observes that the emulation of their clothing and especially
their hairstyles, which became a mark of rebellion, had a global impact
on fashion.[94]
According to Gould, the band changed the way people listened to popular music and experienced its role in their lives.[327]
From what began as the Beatlemania fad, he writes, grew to be perceived
by many fans and cultural observers as an embodiment of the ideals
shared by the era's sociocultural revolutions.[327] Gould further claims that as icons of the 1960s counterculture, they became a catalyst for bohemianism and activism in various social and political arenas, fuelling movements such as women's liberation, gay liberation and environmentalism.[327]
According to author Peter Lavezzoli, after the "more popular than
Jesus" controversy in 1966, the Beatles felt considerable pressure to
say the right things and "began a concerted effort to spread a message
of wisdom and higher consciousness."[134]
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