Capitol Records' lack of interest throughout 1963 had not gone unnoticed, and a competitor, United Artists Records, encouraged their film division to offer the group a three motion picture deal, primarily for the commercial potential of the soundtracks.[86] Directed by Richard Lester, A Hard Day's Night had the group's involvement for six weeks in March–April 1964 as they played themselves in a mock-documentary.[87]
The film premiered in London and New York in July and August,
respectively, and was an international success, with some critics
drawing comparison with the Marx Brothers.[88] According to Erlewine, the accompanying soundtrack album, A Hard Day's Night,
saw them "truly coming into their own as a band. All of the disparate
influences on their first two albums had coalesced into a bright,
joyous, original sound, filled with ringing guitars and irresistible
melodies."[89] That "ringing guitar" sound was primarily the product of Harrison's 12-string electric Rickenbacker, a prototype given him by the manufacturer, which made its debut on the record. Harrison's ringing 12-string inspired Roger McGuinn, who obtained his own Rickenbacker and used it to craft the trademark sound of The Byrds.[90]
The Beatles held twelve positions on the Billboard Hot 100 singles chart during the week of 4 April, including the top five.[91] That same week, a third American LP joined the two already in circulation; two of the three reached the first spot on the Billboard album chart, the third peaked at number two.[92]
The band's popularity generated unprecedented interest in British
music, and a number of other UK acts subsequently made their own
American debuts, successfully touring over the next three years in what
was termed the British Invasion.[93]
The Beatles' hairstyle, unusually long for the era and mocked by many
adults, was widely adopted and became an emblem of rebellion to the
burgeoning youth culture
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